J. Crew

Services:

Rebranding, Project Manufacturing, Manufacturing, Installation

Scale:

national

Utilizing our extensive archive of work for long time customer, J. Crew, Ruggles Sign was able to efficiently aid the company in renaming 40 of their J.Crew Mercantile stores to J. Crew Factory.

The Challenge

Identify all signage needing to be rebranded, remove existing signage, work directly with J. Crew's facade repair vendor to schedule restoration, fabricate newly designed logos, and install signage promptly.

The Challenge

The Solution

Using our archive of previous work for J. Crew, we identified the signs that would require rebranding (channel letters, awnings, vinyl, etc.). Due to our detailed record keeping, we were able to permit, fabricate, & install locations originally manufactured by Ruggles Sign without a survey. We performed an extensive survey at any locations that we didn't manufacture nor had we serviced for J. Crew.

Created multiple, full size sign prototypes for J. Crew Corporate to ensure their new branding came to life as they had envisioned during the design phase.

All stores remained open during the rebrand; Ruggles Sign carefully curated a schedule that would allow the facade repairs and signage updates to happen quickly and efficiently. All work was completed before or after store hours.

The Results

All 40 stores were successfully renamed ahead of schedule, and the new logos were a success! J. Crew Corporate is extremely happy with the results.

The Results

All 40 stores were successfully renamed ahead of schedule, and the new logos were a success! J. Crew Corporate is extremely happy with the results.

Rebranding can offer stimulation your business needs to create new growth in an ever-evolving market.

You were a rock star PM through this project. I would be happy to send those thoughts up the ladder. When we work for others remotely, it's the partners in success that make the project rewarding for all involved.

- Edward DeZuzio

Butler Sign Company