Sometimes in our lives, we need a change of scenery, a fresh outlook on life, a makeover. The same is true in the life cycle of a retail chain; at some point in time, a brand needs to reinvent themselves.
Many times over the past 20 years, we at Ruggles Sign, have helped several major retail chains achieve a sweeping rebrand. The logistics involved in a chain-wide name change are vastly more complicated than in a normal store construction cycle.
Sign removals, patch and paint work and sign reinstallation all need to be precisely coordinated to keep the entire process on schedule and on budget. One setback can cause a cascade of other issues leading to delays and overruns. Our Project Management Team works at all hours to ensure successful completion of the project on time and on budget.